Marketing Benefits of ISO 9001 Certification

Whether you realize it or not, every company is in the business of building trust.  Regardless of what you sell, your customers need to feel like they can trust the organization and the products and services coming out of it if they are to become regular customers.  It’s this relationship building that is at the core of any brand’s perceived value and their eventual success over the long term.

Trust is not easy to build, however.  It takes a lot of time and consistently high standards that deliver on their promises time and time again.  Luckily, there are some ways in which you can cement that consistency and turn into a real intangible asset for your company – one of which is the ISO 9001 certification.

The ISO 9001 certification is an externally validated stamp of approval that verifies your company’s quality management system is sufficient deliver a consistent level of quality across all of your offerings.  It is a globally recognized and, as a result, carries a lot of gravitas in the market.

Here are some of the benefits of gaining this certification:

• Enhanced credibility.  Because the certification comes from an objective third party, it give your business much more credibility in terms of your output quality.  It’s not just your marketing that makes claims about your products, you also have credible third parties who will stand behind your brand.  This is worth its weight in gold when trying to sell to new customers who don’t have a relationship with you yet.

• Opens up new markets.  When you want to expand beyond your current shores, having a globally recognized certification like this can get your foot in the door and open up opportunities because potential buyers can trust you from the get-go.  This initial catalyst saves a lot of time and money that would have been invested in trying to grow a brand in the new market.  It’s a badge that you can carry with you, allowing you to leverage all the hard work done in your home jurisdiction.

• Competitive Advantage.  When you’re in a tight negotiation and you’re looking for an edge over your competitors, the ISO 9001 certification is really powerful.  It helps to alleviate any buyer hesitation because it shows that their risk is significantly reduced if they go with you.  They can trust that the quality is going to be great, and that will help you stand out in the bidding process.

• Improved Operations.  The mere act of going through the ISO certification process is a great way to identify potential weaknesses and opportunities for improvement throughout your internal operations.  You can take these learnings, implement the changes, and drastically improve the efficiency with which your business runs.  It’s like having experience external consultants come in to give you an honest, objective view of your quality management systems.

All of these benefits compound to become a really powerful intangible asset for your organization.  It really is a no-brainer. Here at American Global Standards, we’ve helped numerous clients attain these ISO certifications and we’ve seen how it’s transformed their marketability across the globe.  If this is of interest, be sure to get in touch today.  We’d love to see your story and see how can help you get your business to the next level!